B2C Database Cleaning

Despite your efforts to develop customer relationships, some consumers on your database will have disappeared. Whether the individual has moved home or passed away, continued attempts to send marketing communications are at best a waste of time, effort and resources; at worst they can cause offence and may damage your brand. DataQuest can process your records against a range of consumer suppression and mortality files, removing details of deceased individuals and home-movers to maximise the efficiency of your Direct Marketing. Ensure your campaigns hit their targets without alienating customers and prospects.

With the ever changing industry of direct marketing it is of the up most importance to keep on top of you existing database, whether they are clients of prospects.

Here at DataQuest we understand that this can be tricky and time consuming while trying to juggle your day to day marketing activity while still trying to keep on top of your current databases and understanding if you can use the data for direct marketing.

Why not let DataQuest take this activity off your hands?? We can clean your database with the TPS/MPS and EPS files, so every time you want to use your own prospect data you can be sure that it is all up to date and these consumers have not opt-ed in to these no contact files.

If you are interested or would like more information on this service then please go to our contacts page and send us an email.

For more information on our consumer database cleansing services, please contact us

B2B Database Cleaning

Using our database matching software, DataQuest cleanse, verify and confirm your databases by comparing your records with the records we hold under license from Thomson Directories along with other valuable sources of business information such as Companies House data, a telephone directory file and the Post Office Address files. DataQuest can provide access to the Business Suppression File (BSF) to identify closed and moved businesses

We give you full control of the data matching, with sample data processed free of charge to evaluate and prove the quality of the matching. DataQuest can ensure that your data is accurate and up-to-date, de-duplicated and in the correct case and fields. This will give you a database that you can confidently invest your direct marketing resources in.

Depending on the level of service you are looking for, we can also enhance your database by appending highly relevant marketing information such as business activity; SIC codes, number of employees, turnover, senior decision maker contact names, the type of premises and date established along with a number of prediction variables from our modeled database.

For more information on our business database cleansing services, please contact us.