Modelling is a vital tool for strategic planning and forecasting; enabling us to predict what is likely to happen by studying what has happened in the past.

In partnership with leading research organisations DataQuest has created a modelling process that is second to none in the business to business marketing industry.

Based on many years' experience with a range of leading companies and organisations, it allows us to accurately predict the propensity for UK companies to use a wide range of products and services, including the following features:

Market segmentation:

Analysing market segments
Identifying clusters and hot spots
Targeting key market segments and individual prime prospects
Assessing and quantifying the potential of different groups
Producing lists of qualified prospects

Business planning:

Network planning: coverage & capacity
Identifying areas of high revenue potential
Prioritising network rollout
Quantifying the potential offered by new and existing products
Market entry and roll out strategies
Campaign planning
Database Enhancement (utilising the DataQuest Knowledgebase)

Where the opportunity presents itself, when there is business intelligence that is critical to an operation, in terms of targeting or reporting on commercial opportunities and hotspots, DataQuest invests into researching further intelligence on existing customers or new customers via our call centre operation.

With many different sources that we call upon, we have evolved our system of enhancing data via various transactional and behavioural channels into the DataQuest Knowledgebase. This is our own bespoke business intelligence universe, which features up-to-date records supplied by the government, business intelligence data owners, financial credit assessment organisations, public records, our own bespoke research (by industry sector), market research suppliers and business list specialists.

The DataQuest Knowledgebase combines over 35 business intelligence sources providing hundreds of variables on over 2 million business customers resulting in one of the most comprehensive business intelligence sources in the UK today.

For more information on our Data Modelling services, please contact us